Remember, if you procrastinate, you are late, especially if you are less than 10 days from an important event like Hanukkah, Xmas Day or my own Birthday (04. October), you are considering right NOW to buy something for your loved one enlisted on one's list for birthday, Xmas or even Hanukkah.

So remember the military jargon:

Early is on time,
On time is late,
Late is not acceptable